"AN ALTERNATIVE MARKETING PROGRAM"

What is it?

*Range marketing will not be used by all Sellers or replace fixed price marketing

*Properties are marketed (offered to buyers) within a range of prices

*Range marketing has been proven to reduce days-on-market, selling homes faster and for more money

How it Works

*Ranges have been created utilizing TREB, provincial and local market statistics

*Ranges overlap to accommodate the normal Buyer/Seller negotiating process

*Ranges are broad to encourage offers and provide an avenue for negotiation

*Properties are listed at a fixed price, at the top value of the marketing range

*Properties are marketed utilizing one of the ranges, jointly selected by the Seller and the Agent

*The end of the range selected is close to the "seller's dream price" which is the price at which the property would be listed regardless of whether a range marketing program is being used

*The low end of the range is meant to attract a wider range of buyers for the property. Sellers who agree to use range marketing agree to entertain and respond to all offers within the range selected

*A dialogue based on a mutual understanding between Buyer & Seller of what price range the home will eventually sell in, encourages early negotiations

*Range marketing negates the time-consuming need of asking the Seller for price reductions as a result of listing a property at the "Seller's dream price"